Selecting Display Products for Furniture Stores Using Fuzzy Multi-criteria Decision Making Techniques

Uygun, �zer; G�ven, ?lker; ?im?ir, Fuat; Aydin, Mehmet Emin

Abstract

© 2018, Springer Nature Switzerland AG. Efficient marketing in which the right products are supplied to the right consumer plays a crucial role for a profitable business in the age of highly accessible and competitive global market. This fact enforces producers to clearly identify and analyze the needs of consumers and to display their products respecting locality based on customers’ needs. The position of the business is strengthened within the market and its competiveness increases by supplying and displaying the products suitable to regional consumers’ preferences. In this study, an integral fuzzy multi criteria decision making technique is proposed for an effective decision making process to select the most suitable display products to the consumers’ needs and preferences. The approach has been applied to identify the most suitable set of modular furniture products to be displayed at a local store that locates in Bursa city of Turkey. The approach uses Fuzzy DEMATEL method to work out the interrelations of chosen criteria, which are weighted with Fuzzy ANP and finally suggest a rank-based list of products with Fuzzy PROMETHEE. The results are verified with the expert view and found very useful.

• Presentation Conference Type: Conference Paper (published)
• Conference Name: EANN 2019
• Start Date: Sep 3, 2018
• End Date: Sep 5, 2018
• Acceptance Date: Jun 10, 2018
• Publication Date: Jan 1, 2018
• Deposit Date: Aug 28, 2018
• Journal: Communications in Computer and Information Science
• Print ISSN: 1865-0929
• Publisher: Springer Verlag (Germany)
• Peer Reviewed: Peer Reviewed
• Volume: 893
• Pages: 181-193
• Series Title: Communications in Computer and Information Science
• Book Title: Engineering Applications of Neural Networks
• ISBN: 9783319982038
• DOI: https://doi.org/10.1007/978-3-319-98204-5_15
• Keywords: fuzzy DEMATEL, fuzzy ANP, fuzzy PROMETHEE, product selection, multi criteria decision making techniques
• Public URL: https://uwe-repository.worktribe.com/output/864096
• Publisher URL: https://doi.org/10.1007/978-3-319-98204-5_15
• Additional Information: Additional Information : This is the accepted version of the paper. The final published version can be viewed online at https://doi.org/10.1007/978-3-319-98204-5_15; Title of Conference or Conference Proceedings : International Conference on Engineering Applications of Neural Networks
• Contract Date: Sep 21, 2018