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Selecting display products for furniture stores using fuzzy multi-criteria decision making techniques

Uygun, Özer; Güven, İlker; Şimşir, Fuat; Aydin, Mehmet Emin

Authors

Özer Uygun

İlker Güven

Fuat Şimşir fuat.simsir@uwe.ac.uk

Mehmet Aydin Mehmet.Aydin@uwe.ac.uk
Senior Lecturer in Networks and Mobile Computing



Contributors

E. Pimenidis
Editor

C. Jayne
Editor

Abstract

Efficient marketing in which the right products are supplied to the right consumer plays a crucial role for a profitable business in the age of highly accessible and competitive global market. This fact enforces producers to clearly identify and analyze the needs of consumers and to display their products respecting locality based on customers’ needs. The position of the business is strengthened within the market and its competiveness increases by supplying and displaying the products suitable to regional consumers’ preferences. In this study, an integral fuzzy multi criteria decision making technique is proposed for an effective decision making process to select the most suitable display products to the consumers’ needs and preferences. The approach has been applied to identify the most suitable set of modular furniture products to be displayed at a local store that locates in Bursa city of Turkey. The approach uses Fuzzy DEMATEL method to work out the interrelations of chosen criteria, which are weighted with Fuzzy ANP and finally suggest a rank-based list of products with Fuzzy PROMETHEE. The results are verified with the expert view and found very useful.

Journal Article Type Article
Start Date Sep 3, 2018
Publication Date Jul 27, 2018
Journal Communications in Computer and Information Science
Print ISSN 1865-0929
Publisher Springer Verlag (Germany)
Peer Reviewed Peer Reviewed
Volume 893
Pages 181-193
Series Title Communications in Computer and Information Science
Book Title Engineering Applications of Neural Networks
ISBN 9783319982038
Institution Citation Uygun, Ö., Güven, İ., Şimşir, F., & Aydin, M. E. (2018). Selecting display products for furniture stores using fuzzy multi-criteria decision making techniques. Communications in Computer and Information Science, 893, 181-193. https://doi.org/10.1007/978-3-319-98204-5_15
DOI https://doi.org/10.1007/978-3-319-98204-5_15
Keywords fuzzy DEMATEL, fuzzy ANP, fuzzy PROMETHEE, product selection, multi criteria decision making techniques
Publisher URL https://doi.org/10.1007/978-3-319-98204-5_15
Additional Information Additional Information : This is the accepted version of the paper. The final published version can be viewed online at https://doi.org/10.1007/978-3-319-98204-5_15
Title of Conference or Conference Proceedings : International Conference on Engineering Applications of Neural Networks