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Limited evidence for servitisation in UK publishing: An empirical analysis

Kharlamov, Alexander A.; Parry, Glenn

Limited evidence for servitisation in UK publishing: An empirical analysis Thumbnail


Authors

Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM



Abstract

Servitisation is a strategic transition of firms towards the creation of additional value through services. In this study, we adopt a data-driven approach and assume that company activity descriptions are representative of their activity and partly reflect the adopted strategy. We hypothesise that if there is a trend of traditional publishing firms adopting servitisation strategies, this should emerge from textual analysis of company descriptors. Relying on data-driven analysis of publicly available company information for UK and Ireland, we find no significant evidence of strategic diversity as a single group emerges from diverse clustering methods. Our results show either that the publicly available dataset is not representative of firm strategy in the publishing industry or that there is no real evidence of servitisation in the publishing sector. Implications for theory and for industry are discussed.

Citation

Kharlamov, A. A., & Parry, G. (2020). Limited evidence for servitisation in UK publishing: An empirical analysis. International Journal of Business Environment, 11(3), 336-346. https://doi.org/10.1504/IJBE.2020.110896

Journal Article Type Article
Acceptance Date Apr 24, 2019
Online Publication Date Nov 1, 2020
Publication Date Nov 1, 2020
Deposit Date Apr 24, 2019
Publicly Available Date Nov 2, 2021
Journal International Journal of Business Environment
Print ISSN 1740-0589
Electronic ISSN 1740-0597
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 11
Issue 3
Pages 336-346
DOI https://doi.org/10.1504/IJBE.2020.110896
Keywords servitization, publishing, manufacturing, service, servitization, product-service systems, value added, unsupervised
Public URL https://uwe-repository.worktribe.com/output/848216
Publisher URL https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbe

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