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Personalised travel plans in the workplace: a case study

Bartle, Caroline; Avineri, Erel

Personalised travel plans in the workplace: a case study Thumbnail


Caroline Bartle
Senior Research Fellow in Local Sustain Transport

Erel Avineri


© 2014, Thomas Telford Services Ltd.All Rights Reserved. Workplaces are facing the challenge of sustainable auditing and reducing land dedicated to car parking. Personalised travel planning enables employees to evaluate the full range of alternatives to the car for their journey to work. However, the uptake and effectiveness of such a service may be strongly influenced by the social and organizational context of individual workplaces. This paper draws out findings on the importance of social context from a case study of user involvement in the development of an innovative, web-based tool to generate personalised travel plans. Interviews were held with the innovators, with travel coordinators and with users of the tool in three pilot organisations. Travel coordinators saw the personalised travel planning tool from the perspective of a corporate strategy to reduce carbon dioxide emissions – in some cases as a ‘carrot’ to balance the ‘stick’ of higher parking charges. Among some employees, this made it a focal point for dissatisfaction with employers’ wider transport measures. However, staff involved in change management saw it as an effective way of informing employees, often promoting its diffusion within workplace practice. The findings offer a number of good practice points to designers of innovative transport tools and organisations interested in taking them up.


Bartle, C., & Avineri, E. (2014). Personalised travel plans in the workplace: a case study. Proceedings of the ICE - Municipal Engineer, 167(4), 183-190.

Journal Article Type Article
Publication Date Jan 1, 2014
Deposit Date Sep 4, 2014
Publicly Available Date Sep 20, 2016
Journal Proceedings of the Institution of Civil Engineers: Municipal Engineer
Print ISSN 0965-0903
Electronic ISSN 1751-7699
Publisher Thomas Telford
Peer Reviewed Peer Reviewed
Volume 167
Issue 4
Pages 183-190
Keywords transport planning, information technology, social impact
Public URL
Publisher URL
Related Public URLs
Additional Information Additional Information : Available online 21 January 2014. ( Permission is granted by ICE Publishing to print one copy for personal use. Any other use of these PDF files is subject to reprint fees.


Personalised Travel Plans in the Workplace 1-12-13.docx (58 Kb)

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