“He Tangata, He Tangata, He Tangata” is a Maori proverb emphasising how people are the most important thing in the world. It’s a concept we will explore in this session, serving as a reminder of the central importance of the audience for successful engagement. We will present findings from research commissioned by the Wellcome Trust, which looked at reaching young people from low socio-economic backgrounds, alongside research commissioned by the British Science Association exploring how to include under-represented audiences in National Science and Engineering Week. Comparisons with other cultures will be presented by the University of the West of England, with a case study of engagement with Maori in a New Zealand science festival. The session will be relevant to people in the community interested in reaching under-served, hard to reach or disenfranchised audiences, along with implications for researchers and policy-makers.
He aha te mea nui o te ao
What is the most important thing in the world?
He tangata, he tangata, he tangata
It is the people, it is the people, it is the people
Fogg-Rogers, L. A. (2014, May). The people, the people, the people: Engaging under-served audiences