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Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management

Hill, Jennifer; Gough, Georgina

Authors

Jenny Hill Jennifer.Hill@uwe.ac.uk
Associate Professor in Teaching and Learning

Georgina Gough Georgina.Gough@uwe.ac.uk
Associate Professor in Education for Sustainable Development



Contributors

Bruce Prideaux
Editor

Abstract

This chapter addresses five objectives related to nature-based tourism in the Wet Tropics rainforests of Australia. It aims to:

1 determine the socio-demographic characteristics of visitors to a rainforest site;
2 examine visitor motivations for visiting the site and explore any relationships with socio-demographics;
3 examine visitor expectations of the rainforest;
4 explore visitor satisfaction with the rainforest encounter and examine its relationship with socio-demographics and provision of interpretive information;
5 explain what these results mean for tourism managers.

Publication Date Sep 29, 2014
Peer Reviewed Peer Reviewed
Pages 117-133
Series Title The Earthscan Forest Library
Book Title Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development
ISBN 9780415635820
APA6 Citation Hill, J., & Gough, G. (2014). Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management. In B. Prideaux (Ed.), Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development, 117-133. Routledge
Keywords rainforest, tourism, visitor satisfaction
Publisher URL http://www.routledge.com/books/details/9780415635820/
Additional Information Additional Information : This is an Accepted Manuscript of a book chapter published by Routledge in Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development on 29 September 2014, available online: http://www.routledge.co.../details/9780415635820/

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