Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management

Hill, Jennifer; Gough, Georgina

Abstract

This chapter addresses five objectives related to nature-based tourism in the Wet Tropics rainforests of Australia. It aims to:

1 determine the socio-demographic characteristics of visitors to a rainforest site;
2 examine visitor motivations for visiting the site and explore any relationships with socio-demographics;
3 examine visitor expectations of the rainforest;
4 explore visitor satisfaction with the rainforest encounter and examine its relationship with socio-demographics and provision of interpretive information;
5 explain what these results mean for tourism managers.

Citation

Hill, J., & Gough, G. (2014). Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management. In B. Prideaux (Ed.), Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development, 117-133. Routledge

• Publication Date: Sep 29, 2014
• Peer Reviewed: Peer Reviewed
• Pages: 117-133
• Series Title: The Earthscan Forest Library
• Book Title: Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development
• ISBN: 9780415635820
• Keywords: rainforest, tourism, visitor satisfaction
• Publisher URL: http://www.routledge.com/books/details/9780415635820/
• Additional Information: Additional Information : This is an Accepted Manuscript of a book chapter published by Routledge in Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development on 29 September 2014, available online: http://www.routledge.com/books/details/9780415635820/