This chapter addresses five objectives related to nature-based tourism in the Wet Tropics rainforests of Australia. It aims to:
1 determine the socio-demographic characteristics of visitors to a rainforest site;
2 examine visitor motivations for visiting the site and explore any relationships with socio-demographics;
3 examine visitor expectations of the rainforest;
4 explore visitor satisfaction with the rainforest encounter and examine its relationship with socio-demographics and provision of interpretive information;
5 explain what these results mean for tourism managers.
Hill, J., & Gough, G. (2014). Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management. In B. Prideaux (Ed.), Rainforest Tourism, Conservation and Management: Challenges for Sustainable Development, 117-133. Routledge