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Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK

Dzandu, Michael D.; Pathak, Buddhi; Gulliver, Stephen R.

Authors

Michael D. Dzandu

Buddhi Pathak

Stephen R. Gulliver



Abstract

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identified which were classified based on the concerns of consumers, and the facilitating conditions, of the relevant stakeholders. A preliminary interview with 20 participants in the UK, uncovered three supplementary factors namely company reputation, social policy, and testing of the technology. The S-O-R model, designed to help understand the adoption of AV, is proposed with implications for future research and stakeholders within the AV ecosystem.

Citation

Dzandu, M. D., Pathak, B., & Gulliver, S. R. (2020). Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK

Conference Name British Academy of Management 2020 Conference in the Cloud
Start Date Sep 2, 2020
End Date Sep 4, 2020
Acceptance Date Aug 1, 2020
Publication Date Sep 2, 2020
Deposit Date Apr 27, 2021
Keywords Autonomous Vehicles, S-O-R, concerns, facilitating conditions, technology adoption, stimulus, organism, response.
Public URL https://uwe-repository.worktribe.com/output/7308593

This file is under embargo due to copyright reasons.

Contact Buddhi.Pathak@uwe.ac.uk to request a copy for personal use.






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