Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK

Dzandu, Michael D.; Pathak, Buddhi; Gulliver, Stephen R.

Abstract

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identified which were classified based on the concerns of consumers, and the facilitating conditions, of the relevant stakeholders. A preliminary interview with 20 participants in the UK, uncovered three supplementary factors namely company reputation, social policy, and testing of the technology. The S-O-R model, designed to help understand the adoption of AV, is proposed with implications for future research and stakeholders within the AV ecosystem.

• Presentation Conference Type: Conference Paper (published)
• Conference Name: British Academy of Management 2020 Conference in the Cloud
• Start Date: Sep 2, 2020
• End Date: Sep 4, 2020
• Acceptance Date: Aug 1, 2020
• Publication Date: Sep 2, 2020
• Deposit Date: Apr 27, 2021
• Publicly Available Date: Oct 27, 2021
• Keywords: Autonomous Vehicles, S-O-R, concerns, facilitating conditions, technology adoption, stimulus, organism, response.
• Public URL: https://uwe-repository.worktribe.com/output/7308593