Unexpected Enterprises: Remixing Creative Entrepreneurship

Agusita, Emma; Ashton, Daniel

Abstract

Entrepreneurialism is widely encouraged across many industrial sectors in the ‘knowledge-based’ economy of the late twentieth and early twenty-first centuries. Entrepreneurialism, including self-promotion and work on the self, has been held and is a well-established feature of higher education. Universities present entrepreneurship as increasingly significant in graduate options and outcomes for students. Pursuing more critical accounts of entrepreneurship, this chapter presents findings from a co-designed research project with higher education students and established entrepreneurs. The project employed design thinking and creative methodologies to examine pathways into creative work and careers. The chapter sets out in detail the methods used to facilitate discussion and debate amongst educators, entrepreneurs and students. It discusses how these activities were instrumental in helping to challenge and contest dominant understanding of creative entrepreneurship. The activities and critical reflections presented in the chapter are relevant for practitioners, educators and policymakers with an interest in understanding, shaping and contesting pathways into creative work.

Citation

Agusita, E., & Ashton, D. (2020). Unexpected Enterprises: Remixing Creative Entrepreneurship. In S. Taylor, & S. Luckman (Eds.), Pathways into Creative Working Lives (31-47). (1). Palgrave Macmillan (part of Springer Nature). https://doi.org/10.1007/978-3-030-38246-9_2

• Acceptance Date: Jun 19, 2019
• Online Publication Date: Aug 28, 2020
• Publication Date: Aug 28, 2020
• Deposit Date: Dec 11, 2019
• Publicly Available Date: Aug 29, 2022
• Publisher: Palgrave Macmillan (part of Springer Nature)
• Pages: 31-47
• Series Title: Creative Working Lives
• Series ISSN: 2662-415X
• Edition: 1
• Book Title: Pathways into Creative Working Lives
• Chapter Number: 2
• ISBN: 9783030382452
• DOI: https://doi.org/10.1007/978-3-030-38246-9_2
• Keywords: creative entrepreneurship; cultural work; creative industries; higher education; remix
• Public URL: https://uwe-repository.worktribe.com/output/4784064
• Publisher URL: https://www.springer.com/gp/book/9783030382452