L. Hay
A novel systematic approach for analysing exploratory design ideation
Hay, L.; Duffy, A. H. B.; Grealy, M.; Tahsiri, M.; McTeague, C.; Vuletic, T.
Authors
A. H. B. Duffy
M. Grealy
Dr Mina Tahsiri Mina.Tahsiri@uwe.ac.uk
Senior Lecturer in Architecture
C. McTeague
T. Vuletic
Abstract
Two kinds of design ideation process may be distinguished in terms of the problems addressed: (i) solution-focused, i.e. generating solutions to address a fixed problem specifying a desired output; and (ii) exploratory, i.e. considering different interpretations of an open-ended problem and generating associated solutions. Existing systematic analysis approaches focus on the former; the literature is lacking such an approach for the latter. In this paper, we provide a means to systematically analyse exploratory ideation for the first time through a new approach: Analysis of Exploratory Design Ideation (AEDI). AEDI involves: (1) open-ended ideation tasks; (2) coding of explored problems and solutions from sketches; and (3) evaluating ideation performance based on coding. We applied AEDI to 812 concept sketches from 19 open-ended tasks completed during a neuroimaging study of 30 professional product design engineers. Results demonstrate that the approach provides: (i) consistent tasks that stimulate problem exploration; (ii) a reliable means of coding explored problems and solutions; and (iii) an appropriate way to rank/compare designers’ performance. AEDI enables the benefits of systematic analysis (e.g. greater comparability, replicability, and efficiency) to be realised in exploratory ideation research, and studies using open-ended problems more generally. Future improvements include increasing coding validity and reliability.
Citation
Hay, L., Duffy, A. H. B., Grealy, M., Tahsiri, M., McTeague, C., & Vuletic, T. (2020). A novel systematic approach for analysing exploratory design ideation. Journal of Engineering Design, 31(3), 127-149. https://doi.org/10.1080/09544828.2019.1662381
Journal Article Type | Article |
---|---|
Acceptance Date | Aug 28, 2019 |
Online Publication Date | Sep 16, 2019 |
Publication Date | Mar 1, 2020 |
Deposit Date | Sep 17, 2019 |
Publicly Available Date | Sep 18, 2019 |
Journal | Journal of Engineering Design |
Print ISSN | 0954-4828 |
Electronic ISSN | 1466-1837 |
Publisher | Taylor & Francis |
Peer Reviewed | Peer Reviewed |
Volume | 31 |
Issue | 3 |
Pages | 127-149 |
DOI | https://doi.org/10.1080/09544828.2019.1662381 |
Keywords | creative design; design novelty; exploratory design; novelty assessment; novelty metrics |
Public URL | https://uwe-repository.worktribe.com/output/3040738 |
Publisher URL | https://www.tandfonline.com/doi/full/10.1080/09544828.2019.1662381 |
Additional Information | Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=cjen20; Received: 2018-12-18; Accepted: 2019-08-28; Published: 2019-09-16 |
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A Novel Systematic Approach For Analysing Exploratory Design Ideation
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Copyright Statement
© 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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