Skip to main content

Research Repository

Advanced Search

A novel systematic approach for analysing exploratory design ideation

Hay, L.; Duffy, A. H. B.; Grealy, M.; Tahsiri, M.; McTeague, C.; Vuletic, T.

Authors

L. Hay

A. H. B. Duffy

M. Grealy

C. McTeague

T. Vuletic



Abstract

Two kinds of design ideation process may be distinguished in terms of the problems addressed: (i) solution-focused, i.e. generating solutions to address a fixed problem specifying a desired output; and (ii) exploratory, i.e. considering different interpretations of an open-ended problem and generating associated solutions. Existing systematic analysis approaches focus on the former; the literature is lacking such an approach for the latter. In this paper, we provide a means to systematically analyse exploratory ideation for the first time through a new approach: Analysis of Exploratory Design Ideation (AEDI). AEDI involves: (1) open-ended ideation tasks; (2) coding of explored problems and solutions from sketches; and (3) evaluating ideation performance based on coding. We applied AEDI to 812 concept sketches from 19 open-ended tasks completed during a neuroimaging study of 30 professional product design engineers. Results demonstrate that the approach provides: (i) consistent tasks that stimulate problem exploration; (ii) a reliable means of coding explored problems and solutions; and (iii) an appropriate way to rank/compare designers’ performance. AEDI enables the benefits of systematic analysis (e.g. greater comparability, replicability, and efficiency) to be realised in exploratory ideation research, and studies using open-ended problems more generally. Future improvements include increasing coding validity and reliability.

Journal Article Type Article
Acceptance Date Aug 28, 2019
Online Publication Date Sep 16, 2019
Publication Date Mar 1, 2020
Deposit Date Sep 17, 2019
Publicly Available Date Sep 18, 2019
Journal Journal of Engineering Design
Print ISSN 0954-4828
Electronic ISSN 1466-1837
Publisher Taylor & Francis
Peer Reviewed Peer Reviewed
Volume 31
Issue 3
Pages 127-149
DOI https://doi.org/10.1080/09544828.2019.1662381
Keywords creative design; design novelty; exploratory design; novelty assessment; novelty metrics
Public URL https://uwe-repository.worktribe.com/output/3040738
Publisher URL https://www.tandfonline.com/doi/full/10.1080/09544828.2019.1662381
Additional Information Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=cjen20; Received: 2018-12-18; Accepted: 2019-08-28; Published: 2019-09-16
Contract Date Sep 17, 2019

Files

A Novel Systematic Approach For Analysing Exploratory Design Ideation (3.3 Mb)
PDF

Licence
http://creativecommons.org/licenses/by/4.0/

Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
© 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.





You might also like



Downloadable Citations