Visible difference and social media: Harnessing a unique tool to increase support and reduce stigma

Guest, Ella; Mathews, Abbi; Slater, Amy

Abstract

Social media refers to online platforms which allow the user to view, create, and share information with others through virtual networks, including Facebook, YouTube, Instagram, and TikTok. Social media has become increasingly popular and is now an integral part of the lives of many people, including individuals with visible differences. Social media has benefits including allowing users to communicate with others and as a form of self-expression; however, much social media content represents unrealistic appearance ideals, which can have a negative impact on users’ body image and wellbeing and create pressure to portray a ‘perfect’ online self. Individuals with visible differences also use social media in relation to their condition, including to give and receive peer support, advice, and to share personal experiences. Research suggests that social media has numerous benefits for individuals with visible differences, including allowing them to gain advice and support from others who understand their experiences, overcoming isolation by being part of a community, and providing a space to become more confident about showing their appearance difference. Conversely, there are also notable challenges for individuals with visible differences, including a lack of regulation, potential exposure to misinformation about treatments, and experiences of trolling and cyberbullying. Research in the field has also begun to explore whether social media could be an effective tool to target the attitudes and perceptions of the general population in relation to visible differences. For example, by providing educational information and challenging harmful stereotypes, which may reduce appearance-related stigma and increase acceptance of appearance diversity. Although there are some promising initial findings, further research is needed to understand what aspects of social media content and campaigns are needed to effectively target the general population. This chapter outlines current research into social media and visible differences, including how individuals with visible differences engage with social media, and how it may be used as a tool to increase acceptance of appearance diversity in the general population. It ends by outlining practical and research recommendations in the area.

• Deposit Date: Sep 27, 2024
• Publisher: Taylor & Francis
• Book Title: Disfigurement: Understanding Visible Difference
• Public URL: https://uwe-repository.worktribe.com/output/13109236
• Contract Date: Jun 5, 2024