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The importance of target group preconceptions to forecasting

Parkhurst, Graham

Authors



Presentation Conference Type Conference Paper (unpublished)
Conference Name Forecasting Demand for Travel, Aston University
Start Date Jun 9, 1997
End Date Jun 9, 1997
Publication Date Jan 1, 1997
Peer Reviewed Not Peer Reviewed
Keywords target group preconceptions, forecasting
Public URL https://uwe-repository.worktribe.com/output/1103723
Additional Information Title of Conference or Conference Proceedings : Forecasting Demand for Travel, Aston University