Lynne Eagle
DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals
Eagle, Lynne; Chaimberlain, K. C.
Authors
K. C. Chaimberlain
Citation
Eagle, L., & Chaimberlain, K. C. (2003, June). DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. Paper presented at 8th International Conference on Corporate and Marketing Communications, London, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 8th International Conference on Corporate and Marketing Communications |
| Conference Location | London, UK |
| Start Date | Jun 9, 2003 |
| End Date | Jun 9, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| Pages | 99-114 |
| ISBN | 1899764291 |
| Keywords | medical professionals, DTCA |
| Public URL | https://uwe-repository.worktribe.com/output/1072989 |
| Publisher URL | http://www.cmc-conference.com/ |
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