D.C. West
Taking risks with advertising: The case of the not-for-profit sector
West, D.C.; Sargeant, Adrian
Authors
Adrian Sargeant
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 9/10 |
| Pages | 1027-1046 |
| DOI | https://doi.org/10.1362/0267257042405268 |
| Keywords | Advertising, not-for-profit, risk |
| Public URL | https://uwe-repository.worktribe.com/output/1066210 |
| Publisher URL | http://dx.doi.org/10.1362/0267257042405268 |
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