Applying commercial advertising skills in transport planning

Wiltshire, Peter

Abstract

The motor car has become more than a means of transport. Despite the high cost and dire road safety problems, the car has become a totem in our social grouping and a metaphor for our lifestyle aspirations. This did not happen by accident. It is the consequence of some 90 years of soft-selling and highly sophisticated marketing. This paper explores the techniques that the advertising profession uses, and touches upon their application in marketing sustainable transport modes.

Citation

Wiltshire, P. (2004). Applying commercial advertising skills in transport planning. Proceedings of the ICE - Transport, 157(2), 125-132. https://doi.org/10.1680/tran.2004.157.2.125

• Journal Article Type: Article
• Publication Date: Jan 1, 2004
• Journal: Proceedings of the Institution of Civil Engineers: Transport
• Print ISSN: 0965-092X
• Publisher: Thomas Telford
• Peer Reviewed: Not Peer Reviewed
• Volume: 157
• Issue: 2
• Pages: 125-132
• DOI: https://doi.org/10.1680/tran.2004.157.2.125
• Keywords: commercial advertising, marketing, public relations, transport planning
• Public URL: https://uwe-repository.worktribe.com/output/1060409
• Publisher URL: http://dx.doi.org/10.1680/tran.2004.157.2.125