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Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns

Hawkins, J.C; Eagle, Lynne; Martin, I. R.

Authors

J.C Hawkins

Lynne Eagle

I. R. Martin



Citation

Hawkins, J., Eagle, L., & Martin, I. R. (2005, June). Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. Paper presented at International Conference on Corporate and Marketing Communication

Presentation Conference Type Conference Paper (unpublished)
Conference Name International Conference on Corporate and Marketing Communication
Start Date Jun 9, 2005
End Date Jun 9, 2005
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Keywords reactance, rebounding, boomerang effects, public health, intervention campaigns
Public URL https://uwe-repository.worktribe.com/output/1055155
Publisher URL http://www.cmc-conference.com/


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