J.C Hawkins
Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns
Hawkins, J.C; Eagle, Lynne; Martin, I. R.
Authors
Lynne Eagle
I. R. Martin
Citation
Hawkins, J., Eagle, L., & Martin, I. R. (2005, June). Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. Paper presented at International Conference on Corporate and Marketing Communication
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | International Conference on Corporate and Marketing Communication |
| Start Date | Jun 9, 2005 |
| End Date | Jun 9, 2005 |
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Peer Reviewed |
| Keywords | reactance, rebounding, boomerang effects, public health, intervention campaigns |
| Public URL | https://uwe-repository.worktribe.com/output/1055155 |
| Publisher URL | http://www.cmc-conference.com/ |