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Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns

Hawkins, J.C; Eagle, Lynne; Martin, I. R.

Authors

J.C Hawkins

Lynne Eagle

I. R. Martin



Citation

Hawkins, J., Eagle, L., & Martin, I. R. (2005, June). Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Paper presented at 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus

Presentation Conference Type Conference Paper (unpublished)
Conference Name 10th International conference on Corporate and Marketing Communication
Conference Location Nicosia, Cyprus
Start Date Jun 9, 2005
End Date Jun 9, 2005
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Keywords boomerang effects, public health, intervention, campaigns
Public URL https://uwe-repository.worktribe.com/output/1055145
Publisher URL http://www.cmc-conference.com/


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