@conference { , title = {Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns}, conference = {10th International conference on Corporate and Marketing Communication}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1055145}, keyword = {Bristol Leadership and Change Centre, boomerang effects, public health, intervention, campaigns}, year = {2005}, author = {Hawkins, J.C and Eagle, Lynne and Martin, I. R.} }