In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals

Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.

Lynne Eagle

J.C Hawkins

Philip J Kitchen

L. C. Rose

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	10th international conference on corporate and marketing
Start Date	Jun 9, 2005
End Date	Jun 9, 2005
Publication Date	Jan 1, 2005
Peer Reviewed	Peer Reviewed
Pages	226-245
Keywords	brand sickness, health, brand communication, product withdrawals
Public URL	https://uwe-repository.worktribe.com/output/1054779