Lynne Eagle
In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals
Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.
Authors
J.C Hawkins
Philip J Kitchen
L. C. Rose
Citation
Eagle, L., Hawkins, J., Kitchen, P. J., & Rose, L. C. (2005, June). In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. Paper presented at 10th international conference on corporate and marketing
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 10th international conference on corporate and marketing |
| Start Date | Jun 9, 2005 |
| End Date | Jun 9, 2005 |
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Peer Reviewed |
| Pages | 226-245 |
| Keywords | brand sickness, health, brand communication, product withdrawals |
| Public URL | https://uwe-repository.worktribe.com/output/1054779 |