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In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals

Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.

Authors

Lynne Eagle

J.C Hawkins

Philip J Kitchen

L. C. Rose



Citation

Eagle, L., Hawkins, J., Kitchen, P. J., & Rose, L. C. (2005, June). In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. Paper presented at 10th international conference on corporate and marketing

Presentation Conference Type Conference Paper (unpublished)
Conference Name 10th international conference on corporate and marketing
Start Date Jun 9, 2005
End Date Jun 9, 2005
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Pages 226-245
Keywords brand sickness, health, brand communication, product withdrawals
Public URL https://uwe-repository.worktribe.com/output/1054779


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