Ricardo Zimmermann
The role of buyer-seller power relationships in SME’s digital transformation
Zimmermann, Ricardo; Soares, Anabela; Roca, Jaime
Authors
Anabela Da Silva Filipe Soares Anabela.Soares@uwe.ac.uk
Senior Lecturer in Strategic and Operations Management
Jaime Roca
Abstract
This paper explores the role of buyer-seller power relationships in the adoption and implementation of digital technologies and business performance in the context of small and medium-sized enterprises (SMEs). Linear and multiple regression analyses were used
with a sample of 109 companies. The results suggest that the implementation of digital technologies at the supply chain level has a positive effect on business performance, while the individualized adoption of those technologies at the company level does not. The
results also support the assumption that power relationships positively moderate the relationship between the implementation of digital technologies and business performance.
Citation
Zimmermann, R., Soares, A., & Roca, J. (2022, July). The role of buyer-seller power relationships in SME’s digital transformation. Paper presented at 29th EurOMA Conference, 2022, Berlin, Germany
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 29th EurOMA Conference, 2022 |
Conference Location | Berlin, Germany |
Start Date | Jul 1, 2022 |
End Date | Jul 6, 2022 |
Deposit Date | Mar 2, 2023 |
Publicly Available Date | Mar 29, 2024 |
Public URL | https://uwe-repository.worktribe.com/output/10492219 |
Related Public URLs | https://www.euroma2022.org/ |
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