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Charity brand personality: Distinguishing sector cause and organization

Sargeant, Adrian; Hudson, J.; Ford, J. B.

Authors

Adrian Sargeant

J. Hudson

J. B. Ford



Presentation Conference Type Conference Paper (unpublished)
Conference Name 34th Annual ARNOVA Conference
Start Date Nov 1, 2005
End Date Nov 1, 2005
Publication Date Nov 1, 2005
Peer Reviewed Not Peer Reviewed
Keywords charity, brand, personality, sector, cause, organization
Public URL https://uwe-repository.worktribe.com/output/1046784


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