Adrian Sargeant
Charity brand personality: Distinguishing sector cause and organization
Sargeant, Adrian; Hudson, J.; Ford, J. B.
Authors
J. Hudson
J. B. Ford
Citation
Sargeant, A., Hudson, J., & Ford, J. B. (2005, November). Charity brand personality: Distinguishing sector cause and organization. Paper presented at 34th Annual ARNOVA Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 34th Annual ARNOVA Conference |
| Start Date | Nov 1, 2005 |
| End Date | Nov 1, 2005 |
| Publication Date | Nov 1, 2005 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | charity, brand, personality, sector, cause, organization |