@conference { , title = {Charity brand personality: Distinguishing sector cause and organization}, conference = {34th Annual ARNOVA Conference}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1046784}, keyword = {charity, brand, personality, sector, cause, organization}, year = {2005}, author = {Sargeant, Adrian and Hudson, J. and Ford, J. B.} }