Analyzing advergames: Active diversions or actually deception

Dahl, S.; Eagle, Lynne; Baez, C.

S. Dahl

Lynne Eagle

C. Baez

Working Paper Type	Discussion Paper
Publication Date	Jan 1, 2006
Peer Reviewed	Peer Reviewed
Keywords	advergames
Public URL	https://uwe-repository.worktribe.com/output/1043366
Publisher URL	http://www.mdx.ac.uk/