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Project hindsight: Exploring necessity and possibility in cycles of structuration and co-evolution

Clark, Peter; Booth, Charles; Rowlinson, Michael; Procter, Stephen; Delahaye, Agnes


Peter Clark

Charles Booth
Associate Professor in Strategy and Organisation

Michael Rowlinson

Stephen Procter

Agnes Delahaye


The successful management of strategic change requires an understanding of which moves are possible in specific contexts, and thus of how specific contexts variously require, forbid, or permit certain organizational or policy actions. Appreciation of such modal issues of necessity and possibility thus becomes essential in understanding organizational and technological dynamics. This paper introduces the concept of modal narratives: forms of analytically structured narrative that explore questions of necessity, possibility and contingency. After a brief review of two common types of modal narrative - counterfactuals and scenarios - the potential of a third form is suggested: the superfactual. An extended example of a superfactual is provided in the Project Hindsight case, and the implications for strategic action are discussed.

Journal Article Type Article
Publication Date Jan 1, 2007
Journal Technology Analysis and Strategic Management
Print ISSN 1465-3990
Electronic ISSN 1465-3990
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 19
Issue 1
Pages 83-97
APA6 Citation Clark, P., Booth, C., Rowlinson, M., Procter, S., & Delahaye, A. (2007). Project hindsight: Exploring necessity and possibility in cycles of structuration and co-evolution. Technology Analysis and Strategic Management, 19(1), 83-97.
Keywords structuration cycles, co-evolution cycles
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