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Implementing and evaluating a code of conduct for visitors

Cole, Stroma

Authors

Stroma Cole Stroma.Cole@uwe.ac.uk
Occasional Associate Lecturer - FET GEM



Abstract

Codes of conduct have been produced for tourists to educate them about societies they visit, and how to behave without causing offence. While numerous codes of conduct have been developed, very little research has been carried out to evaluate their effectiveness in changing tourists' behaviour. A code of conduct was developed with local stakeholders in Ngadha, Flores, Indonesia in 2003. In 2005, research was conducted to evaluate its usefulness as a tool to educate tourists to behave in a more responsible way. Fifty questionnaire-based interviews were held with tourists and group interviews were held with villagers, guides and representatives of the local government. The research highlights the complexities of trying to implement and evaluate the effectiveness of codes of conduct for tourists. Initial research suggests that in some areas of behaviour the code was effective; there were, however, limits to the tourists' compliance. While, the development of the code proved a useful tool for stimulating dialogue between local stakeholders, the 'ownership' of the code remains in question. © 2006 Elsevier Ltd. All rights reserved.

Citation

Cole, S. (2007). Implementing and evaluating a code of conduct for visitors. Tourism Management, 28(2), 443-451. https://doi.org/10.1016/j.tourman.2006.03.010

Journal Article Type Article
Publication Date Apr 1, 2007
Journal Tourism Management
Print ISSN 0261-5177
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 28
Issue 2
Pages 443-451
DOI https://doi.org/10.1016/j.tourman.2006.03.010
Keywords code of conduct, responsible tourism, tourist behaviour, Indonesia
Public URL https://uwe-repository.worktribe.com/output/1028534
Publisher URL http://dx.doi.org/10.1016/j.tourman.2006.03.010