Accentuating the positives or negatives: The impact of message framing on health communication effectiveness

Eagle, Lynne; Kemp, Gill; Jones, Simon

Lynne Eagle

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	South West Public Health Annual Scientific Conference
Start Date	Jun 3, 2009
End Date	Jun 3, 2009
Publication Date	Jan 1, 2009
Peer Reviewed	Peer Reviewed
Keywords	message framing, health communication effectiveness
Public URL	https://uwe-repository.worktribe.com/output/1002215
Publisher URL	http://www.swpho.nhs.uk/resource/item.aspx?RID=47102