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Accentuating the positives or negatives: The impact of message framing on health communication effectiveness

Eagle, Lynne; Kemp, Gill; Jones, Simon

Authors

Lynne Eagle lynne.eagle@uwe.ac.uk

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing



Presentation Conference Type Conference Paper (unpublished)
Start Date Jun 3, 2009
Publication Date Jan 1, 2009
Peer Reviewed Peer Reviewed
APA6 Citation Eagle, L., Kemp, G., & Jones, S. (2009, June). Accentuating the positives or negatives: The impact of message framing on health communication effectiveness. Paper presented at South West Public Health Annual Scientific Conference
Keywords message framing, health communication effectiveness
Publisher URL http://www.swpho.nhs.uk/resource/item.aspx?RID=47102