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Outputs (136)

Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry (2008)
Journal Article
Nayak, A., & Beckett, A. (2008). Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry. Organization, 15(3), 407-425. https://doi.org/10.1177/1350508408088537

In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing 'conf... Read More about Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article
Tapp, A., & Hughes, T. (2008). Why "soft science" is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42(3-4), 265-278. https://doi.org/10.1108/03090560810852913

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Poetry. Chapter 8 (2008)
Book Chapter
Grisoni, L. (2008). Poetry. Chapter 8. In M. Broussine (Ed.), Creative Methods in Organisational Research (108-127). London: SAGE Publications

Business graduates and management jobs: An employability match made in heaven? (2008)
Journal Article
Wilton, N. (2008). Business graduates and management jobs: An employability match made in heaven?. Journal of Education and Work, 21(2), 143-158. https://doi.org/10.1080/13639080802080949

The rapid growth in undergraduate business education over the last three decades has coincided with the growing dominance of an economic ideology of higher education (HE); that its role is principally one of contributing to national competitiveness t... Read More about Business graduates and management jobs: An employability match made in heaven?.

Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts (2008)
Presentation / Conference
Prabhakar, G. P. (2008, March). Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia

Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the rece... Read More about Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts.

The project of life: Generalizing spiritual theory for applied project management research and the interconnections (2008)
Presentation / Conference
Prabhakar, G. P. (2008, March). The project of life: Generalizing spiritual theory for applied project management research and the interconnections. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia

This is an inter-disciplinary systemic research work. This work is not an inter-religion comparison and attempts to establish a relationship between the disciplines of project management and spirituality. In doing so the literature review was conduct... Read More about The project of life: Generalizing spiritual theory for applied project management research and the interconnections.

Digital/web-based technology in purchasing and supply management: A UK study (2008)
Journal Article
Gallear, D., Ghobadian, A., & O'Regan, N. (2008). Digital/web-based technology in purchasing and supply management: A UK study. Journal of Manufacturing Technology Management, 19(3), 346-360. https://doi.org/10.1108/17410380810853777

Purpose - To date little is known about the actual level of utilisation of digital/web-based interaction technologies in purchasing and supply management (SM) in the UK. This paper seeks to address this gap in the extant knowledge through empirical r... Read More about Digital/web-based technology in purchasing and supply management: A UK study.

Regulation of nutrition and health claims in advertising (2008)
Journal Article
Brennan, R., Dahl, S., Eagle, L., Morouti, O., & Czarnecka, B. (2008). Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48(1), 57-70

This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a revi... Read More about Regulation of nutrition and health claims in advertising.