Outputs (9)

Exploring how social marketing may encourage safe driving amongst young males: A literature review (2008)
Report

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference Contribution

Geared for action. Developing the generic financial advice service (2008)
Report

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Principles of direct and database marketing (4th edition) (2008)
Book

Social marketing strategies on cycling (2008)
Report

Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report

Social marketing based strategy for obesity interventions (2008)
Report