Servitization strategies from customers’ perspective: the moderating role of co-creation
(2018)
Journal Article
© 2018, Emerald Publishing Limited. Purpose: This paper aims to investigate the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry in a business-to-business (B-to-B) context. More specifica... Read More about Servitization strategies from customers’ perspective: the moderating role of co-creation.