Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge
(2021)
Journal Article
This study aims to identify the factors that drive sharing and donating in a viral crowdfunding campaign. Crowdfunding is a method of raising finance that allows founders of both for-profit and nonprofit social and cultural projects to request fundin... Read More about Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge.