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Square peg, round hole can marketing-based concepts such as the product and the marketing mix have a useful role in the political arena (2005)
Journal Article

Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole can marketing-based concepts such as the product and the marketing mix have a useful role in the political arena.

A novel, disposable, screen-printed amperometric biosensor for glucose in serum fabricated using a water-based carbon ink (2005)
Journal Article

Screen-printed amperometric glucose biosensors have been fabricated using a water-based carbon ink. The enzyme glucose oxidase (GOD) and the electrocatalyst cobalt phthalocyanine were mixed with the carbon ink prior to the screen-printing process; th... Read More about A novel, disposable, screen-printed amperometric biosensor for glucose in serum fabricated using a water-based carbon ink.

Intercultural team maturity model: Unity, diversity, capability. Achieving optimal performance when leading a multicultural project team (2005)
Presentation / Conference Contribution

Our research helps to judge ‘maturity’ as an asset to projects and heightens awareness of situational leadership, using intercultural team maturity levels as a tool for optimal project leadership success.

This study focuses on exactly how to analy... Read More about Intercultural team maturity model: Unity, diversity, capability. Achieving optimal performance when leading a multicultural project team.