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Multisensory ethnography through emplaced Augmented Reality

Eagle, Rob

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Abstract

Incorporating moving and still images and audio within the text, I examine in this article how site-specific augmented reality (AR) can convey ethnographic research and forms of embodied knowledge through emplacing the audience and engaging their body and senses in multiple ways. I adopt the notion of emplacement from David Howes (2005) as understanding the stimuli of the mind and body in relation to the environment. I present as a case study my own AR installation Through the Wardrobe, exhibited 2019-20. As a dynamic practice-as-research project, the installation illustrates the potential for integrating anthropological visual culture and material culture theory via the audience studies of ethnographic media. The combination of multisensory stimuli with spatial media like AR opens the possibility for the ethnographer to present complex ways of knowing.

Many elements of this article were presented at the VANESA residential workshop ‘Crafting the Future of the Visual Essay’, September 2019. Additional material on ethnographic film audiences was presented at the RAI Film Festival Conference, March 2019.

Journal Article Type Article
Acceptance Date Sep 1, 2020
Online Publication Date Aug 31, 2022
Publication Date Sep 1, 2020
Deposit Date Sep 15, 2022
Publicly Available Date Sep 15, 2022
Journal Anthrovision
Electronic ISSN 2198-6754
Peer Reviewed Peer Reviewed
Volume 8
Issue 2
Series Title Visual Essays in Post-Digital Habitats
DOI https://doi.org/10.4000/anthrovision.6563
Keywords visual anthropology, augmented reality, audience reception, emplacement, material culture, multimodal anthropology, interactive media, immersive media, gender studies
Public URL https://uwe-repository.worktribe.com/output/9983527
Publisher URL https://journals.openedition.org/anthrovision/6563
Related Public URLs https://journals.openedition.org/anthrovision/?page=informations

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