Lynne Eagle
Does trying to do good equate to doing no harm? ethical dimensions of social marketing
Eagle, Lynne; Tapp, Alan; Bird, Sara; Spotswood, Fiona
Authors
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI
Fiona Spotswood
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Science World Congress |
Start Date | Jul 21, 2009 |
End Date | Jul 25, 2009 |
Publication Date | Jul 1, 2009 |
Peer Reviewed | Peer Reviewed |
Keywords | ethics, social marketing |
Public URL | https://uwe-repository.worktribe.com/output/994618 |
Publisher URL | http://www.ams-web.org/cde.cfm?event=250911 |
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