Business leadership in India: An example from print media

Prabhakar, Guru Prakash

Abstract

Historically, India has been the seat of civilization either in the form of Indus Valley Civilization or for setting up of highly advanced educational systems offered by the ancient universities of Nalanda, Patliputra, Takshashila and others. Leaders from India have received great attention from the world in diverse ranging areas. With the globalization of business and the whole world more or less acting as an integrated system it is imperative to look into what constitutes a typical Indian leader, both from corporate and from not-for-profit perspectives.

India has one of the oldest and largest circulation and readership of print media in the world. With a billion plus population and increasing literacy rate media in general has a potential of reaping huge financial rewards. Media, news and entertainment are turning into big businesses with a fast-emerging middle class population which is increasingly quality conscious.

• Journal Article Type: Article
• Publication Date: Jan 1, 2012
• Journal: International Journal of Public Sector Management
• Print ISSN: 0951-3558
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 25
• Issue: 1
• Keywords: India, leadership, print media
• Public URL: https://uwe-repository.worktribe.com/output/955208
• Publisher URL: http://www.emeraldinsight.com/products/journals/journals.htm?id=IJPSM