Segmentation strategies for strengthening sun protection behaviours within the UK

Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammel, K.; Hion, S.

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing

Lynne Eagle

Gill Kemp

K. Scammel

S. Hion

Simon Jones Simon10.Jones@uwe.ac.uk
Editor

Gill Kemp
Editor

K. Scammel
Editor

Lynne Eagle
Editor

S. Hion
Editor

Case study within the Social Marketing text book

Publication Date	Jan 1, 2013
Deposit Date	Jun 26, 2014
Peer Reviewed	Not Peer Reviewed
Pages	180-183
Book Title	Social Marketing
ISBN	9780273727224
Keywords	segmentation, sun protection, behaviours, UK
Public URL	https://uwe-repository.worktribe.com/output/938785
Publisher URL	http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000302099
Contract Date	Nov 6, 2016