The public apology as a reputational paradox

Hill, Beverley

Beverley Hill

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference 2013
Start Date	Jul 8, 2013
End Date	Jul 11, 2013
Publication Date	Jul 8, 2013
Publicly Available Date	Jun 7, 2019
Peer Reviewed	Peer Reviewed
Keywords	reputation, corporate communications, crisis, public apologies, language
Public URL	https://uwe-repository.worktribe.com/output/929857
Publisher URL	https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0351_paper.pdf
Related Public URLs	https://marketing.conference-services.net/programme.asp?conferenceID=3554&action=prog_list&session=27112 https://www.academyofmarketing.org/conference-2013/conference-programme
Additional Information	Title of Conference or Conference Proceedings : Academy of Marketing Conference 2013

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