Robots vs animals: Cultures of public engagement

Fogg Rogers, Laura

Abstract

A widespread culture supporting public engagement activities in higher education is desirable but difficult to establish. Drawing on social cognitive theory, this science communication project aimed to enhance culture change in engineering by developing communication skillsets of early-career engineers, particularly supporting female engineers as role models. Engineers received storytelling training to present at partner collaborative live events and institutions. This was enhanced by peer group social persuasion, vicarious modelling, a science communication coordinator and senior management endorsement. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

• Presentation Conference Type: Poster
• Conference Name: Engage 2017
• Start Date: Dec 6, 2017
• End Date: Dec 7, 2017
• Acceptance Date: Dec 6, 2017
• Publication Date: Jan 1, 2017
• Publicly Available Date: Jun 7, 2019
• Peer Reviewed: Peer Reviewed
• Keywords: public engagement, science communication, robots, culture, role models
• Public URL: https://uwe-repository.worktribe.com/output/901889
• Additional Information: Title of Conference or Conference Proceedings : Engage 2017