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Research Repository

Is the traditional agency model dead?

Hughes, T; Vafeas, M

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Mario Vafeas Mario.Vafeas@uwe.ac.uk
Professor in Applied Marketing

Abstract

Presentation of research to Direct Marketing Association members.

Presentation Conference Type	Presentation / Talk
Conference Name	DMA Workshop
Acceptance Date	Sep 19, 2017
Peer Reviewed	Not Peer Reviewed
Public URL	https://uwe-repository.worktribe.com/output/880906
Additional Information	Title of Conference or Conference Proceedings : DMA Workshop

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