The effectiveness of brief animated films as a scalable micro-intervention to improve children’s body image: A randomised controlled trial

Matheson, Emily; Lewis-Smith, Helena; Diedrichs, Phillippa

Abstract

Creating media to counteract the plethora of media and advertising that perpetuates negative body image is a scalable public health strategy that can be achieved through innovative micro-interventions. This study examined the immediate and short-term (one-week follow-up) impact of viewing brief, evidence-informed animated films on young people’s body image, media literacy, and self-efficacy in addressing appearance teasing. The animations were co-created through a partnership among academics, a personal care brand’s social mission, and a children’s television channel. Participants aged 7-14 (N = 1329, 49% girls) were randomised into one of three viewing conditions: Appearance Teasing & Bullying, Media & Celebrities, or a non-appearance-related animation. Contrary to predictions, all three animations were comparably effective at eliciting intervention effects. For girls and boys aged 7-10, all three animations immediately improved state body satisfaction (+boys aged 11-14; Cohen's ds = .60 - .71) and led to sustained improvements in trait media literacy (+girls aged 11-14; ds = .38 - .61), sensitivity to appearance teasing (+boys aged 11-14; ds = .35 - .48), and willingness to ignore appearance teasing (7-10 years only; ds = .34 - .74) at one-week follow-up. Findings indicate that children’s media is an effective medium for developing micro-interventions.

• Journal Article Type: Article
• Acceptance Date: Aug 29, 2020
• Online Publication Date: Oct 10, 2020
• Publication Date: Dec 1, 2020
• Deposit Date: Nov 30, 2020
• Publicly Available Date: Apr 11, 2022
• Journal: Body Image
• Print ISSN: 1740-1445
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 35
• Pages: 142-153
• DOI: https://doi.org/10.1016/j.bodyim.2020.08.015
• Keywords: Micro-interventions, Intervention, Body image, Children, Media, Edutainment
• Public URL: https://uwe-repository.worktribe.com/output/6698983