The study explored public perceptions of Airlander in the Doncaster area, focusing on:
1.Its economic and environmental impacts.
2.Public awareness and alignment with the UKRI Future Flight initiative.
Broad Awareness: 75% of respondents had heard of Airlander, primarily through digital media. The aircraft is recognised for its sustainability and novel design, although some link it to older airship technology.
Economic and Local Impacts: Over 90% believe the production facility will generate “good jobs”. Most respondents expressed optimism about Doncaster's role in sustainable aviation. Concerns about road traffic and wildlife impacts were noted but did not dominate opinions.
Sustainability: Airlander’s low emissions and innovative use of materials resonated with respondents. Sustainability attributes like renewable energy use and recyclable materials were highly valued. Local manufacturing was seen as crucial for economic revival.
Future Transport Potential: Respondents favoured Airlander for freight, remote surveying, and domestic leisure travel. Passengers' top concerns, especially among younger groups in the sample (mainly aged 40-80), were environmental impact and cost. Attributes like journey time and comfort were rated moderately important, while onboard entertainment was less critical.
Emotional Responses: 85% expressed positive feelings about the project, including optimism, excitement, and relaxation. Prior knowledge of Airlander correlated with stronger positive responses and reduced scepticism.
Challenges and Considerations: Public expectations about fares (£69 average estimate for a Doncaster-London trip) were benchmarked by some against rail. Though minor, concerns about wildlife and infrastructure impacts suggest areas for stakeholder communication. Generational differences in cost sensitivity and environmental priorities highlight the need for targeted messaging.
In conclusion, the survey reflects strong public support for Airlander as a sustainable and economically beneficial innovation. Clear communication on environmental and economic benefits will be critical for broader acceptance. Future research should address the identified sample bias and investigate nuanced societal trends.
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation
Make cities and human settlements inclusive, safe, resilient and sustainable
Ensure sustainable consumption and production patterns
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Findings: Survey of Airlander in South Yorkshire
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