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Skin shade and relationships: How colourism pits Black and mixed Black-White women against each other

Phoenix, Aisha; Craddock, Nadia

Skin shade and relationships: How colourism pits Black and mixed Black-White women against each other Thumbnail


Authors

Aisha Phoenix

Nadia Craddock



Abstract

Introduction: Colourism, prejudice where people are penalised the darker their skin and the further their features are from those associated with whiteness, occurs within and between racialised groups and can affect relationships. In this paper we examine the complex processes through which colourism positions Black and mixed Black-White women in contrasting positions in beauty and desirability hierarchies based on their skin shade. Method: Semi-structured interviews were conducted with 27 Black (n = 18) or mixed Black-White (n = 9) adults (18 women, 9 men) living in Britain. Data were analysed using reflexive thematic analysis. Results: Analysis generated four main themes. First, colourist and gendered appearance ideals promoted by mainstream media serve to devalue and thus harm Black people, particularly Black women with dark skin. Second, these ideals can affect Black and mixed Black-White women’s experiences of the heterosexual relationship market where women with light skin are desired and those with darker skin often overlooked. Third, colourist appearance ideals and colourist-induced inequities in the heterosexual relationship market affect relationships between Black and mixed Black-White women of different skin shades. Fourth, fostering Black self-acceptance, celebrating natural Black beauty, and creating spaces for dialogue between women of different skin shades are seen as ways to address some aspects of colourism and/or their affects. Discussion: Findings highlight how colourism shapes desirability in gendered ways and how this affects the lives of Black and mixed Black-White women, influencing within-group social dynamics and relationships.

Journal Article Type Article
Acceptance Date Nov 27, 2024
Online Publication Date Dec 20, 2024
Publication Date Dec 20, 2024
Deposit Date Jan 12, 2025
Publicly Available Date Jan 14, 2025
Journal Frontiers in Sociology
Electronic ISSN 2297-7775
Publisher Frontiers Media
Peer Reviewed Peer Reviewed
Volume 9
Article Number 1495048
DOI https://doi.org/10.3389/fsoc.2024.1495048
Keywords appearance ideals, intersectionality, light-skin privilege, gendered differences, heterosexual relationship market, dark-skin penalty, colourism, media influence
Public URL https://uwe-repository.worktribe.com/output/13592174

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