The qualitative election study of Britain party leader evaluations database, 2010-2019

Reichelt, Juliane; Winters, Kristi; Carvalho, Edzia; Oliver, Thom

Abstract

We describe the Qualitative Election Study of Britain (QESB) Party Leader Evaluation Database, a database containing 4,119 words and phrases evaluating British political party leaders. The data were collected during pre-election focus groups and interviews with participants from England, Scotland, and Wales during the General Election campaigns of 2010, 2015, 2017, and 2019. A supplementary dataset of leaders’ evaluation data from Dundee residents after the Scottish Independence Referendum in 2014 is also provided. To collect the data, participants viewed headshot pictures of major and minor party leaders (depending on where in Britain they lived) taken from party websites. Participants wrote down words or phrases they associated with each leader, and coded their assessment as positive, negative, or neutral. These data are suitable for content, sentiment and discourse analysis or analytic generalization.

• Journal Article Type: Article
• Acceptance Date: Jun 17, 2024
• Online Publication Date: Oct 9, 2024
• Deposit Date: Oct 4, 2024
• Publicly Available Date: Nov 21, 2024
• Journal: Research Data Journal for the Humanities and Social Sciences
• Electronic ISSN: 2452-3666
• Publisher: Brill Academic Publishers
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1163/24523666-bja10049
• Keywords: political leaders, political attitudes, parliamentary elections, referendums, election data, British elections, qualitative data, focus groups
• Public URL: https://uwe-repository.worktribe.com/output/13266030