Sexism and corporations: whose social responsibility is it anyway?

Spanou, Irene; Chudry, Farooq; Hudson, Geraldine; Prabhakar, Guru

Abstract

The concept of corporate social responsibility has grown significantly over the last two decades with its impact on various disciplines including competitive advantage, innovation and charities marketing. While it is a well-researched area, questions as to where a corporation’s social responsibility begins and ends still remain unanswered.
This exploratory study examines the role of CSR within the concept of children’s entertainment industry, in the context of Crane & Kazmi’s (2010) model.
The study notes that gender stereotypes are promoted through cartoon episodes, which can influence children’s attitudes toward sexism. The findings suggest children’s entertainment industry can play a role in helping solve the important societal issue of gender inequalities.

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: BALTIC INTERNATIONAL ACADEMY XIV International Scientific Conference
• Start Date: May 10, 2024
• End Date: May 11, 2024
• Deposit Date: May 14, 2024
• Publicly Available Date: May 15, 2024
• Series Title: Time of challenges and opportunities: challenges, solutions, perspectives
• Keywords: CSR, Toys, Cartoons
• Public URL: https://uwe-repository.worktribe.com/output/11986844