M. F. Duffy
The role of advertising effectiveness awards in marketing communications management
Duffy, M. F.; Eagle, Lynne
Authors
Lynne Eagle
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 2nd International Conference on Marketing and Coporate Communications |
| Start Date | Apr 1, 1997 |
| End Date | Apr 1, 1997 |
| Publication Date | Apr 1, 1997 |
| Peer Reviewed | Peer Reviewed |
| Pages | 70-96 |
| Keywords | avertising, marketing communications management |
| Public URL | https://uwe-repository.worktribe.com/output/1102492 |
| Publisher URL | http://www.cmc-conference.com/ |
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