Adrian Sargeant
Nonprofit customer retention: Why do donors quit?
Sargeant, Adrian; Ford, John B.; West, Douglas
Authors
John B. Ford
Douglas West
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Annual Conference |
| Start Date | Jun 9, 2000 |
| End Date | Jun 9, 2000 |
| Publication Date | Jan 1, 2000 |
| Peer Reviewed | Not Peer Reviewed |
| Pages | 240-244 |
| Keywords | nonprofit, customer, retention, donors |
| Public URL | https://uwe-repository.worktribe.com/output/1095916 |
| Publisher URL | http://www.marketingadvances.org/displaycommon.cfm?an=7 |
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