Predicting donor value: the role of perceptions

Sargeant, Adrian; Ford, J. B.; West, D. C.

Adrian Sargeant

J. B. Ford

D. C. West

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Atlantic Marketing Association Conference, Marketing in the Century Ahead
Start Date	Oct 11, 2000
End Date	Oct 14, 2000
Publication Date	Jan 1, 2000
Peer Reviewed	Not Peer Reviewed
Pages	274-286
Keywords	donor value, perceptions
Public URL	https://uwe-repository.worktribe.com/output/1095906