Building donor loyalty through lifetime value

Sargeant, Adrian

Adrian Sargeant

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference
Start Date	Jun 9, 2000
End Date	Jun 9, 2000
Publication Date	Nov 1, 2000
Peer Reviewed	Not Peer Reviewed
Keywords	donor loyalty, lifetime value
Public URL	https://uwe-repository.worktribe.com/output/1092461