Digital branding luxury student ‘hotels’ at UK universities

Carless, Tonia; Troiani, Igea

Abstract

This essay builds on an on-going cinematic survey of the changing neoliberal landscape of UK university campuses, started in 2016
who have been filming the physical transformation that has been occurring in the lifecycle of many university campuses throughout the UK. it seeks to be an independent critique of university heritage and the
machinations of mass media and design production for the economy. The research returns critique, as a spatial practice, through the medium of film within the context of university estates. The film allows for a reconsideration of university space that has been reconstructed
through claims of it being not fit for purpose – arguably an out of date product whose previous spatial usages are no longer globally market competitive.

• Presentation Conference Type: Conference Paper (published)
• Conference Name: AMPS 2020
• Start Date: Jun 29, 2020
• End Date: Jun 30, 2020
• Acceptance Date: Feb 1, 2020
• Online Publication Date: Jun 29, 2020
• Publication Date: Jun 29, 2020
• Deposit Date: Feb 27, 2023
• Volume: 20.2
• Pages: 136-144
• Series Title: AMPS Proceedings Series 20.2
• Book Title: Connections: Exploring Heritage, Architecture, Cities, Art, Media
• Chapter Number: 14
• ISBN: 2398-9467
• Public URL: https://uwe-repository.worktribe.com/output/10486880
• Publisher URL: https://architecturemps.com/proceedings/
• Additional Information: The full published proceedings are available free to read from here: https://architecturemps.com/proceedings/